Medical Communication
Projects
 

Esophageal Squamous Cell Carcinoma

A high-impact medical event curated for top-tier oncologists, combining robust clinical discourse with striking brand activations to underscore the therapy’s "Spread Hope" mission.

B-cell Malignancies

A cohesive suite of patient-centric educational booklets designed to demystify complex B-cell malignancies.

aHUS & PNH

Bespoke kidney-shaped physical structure; high-fidelity 3D cellular renderings and step-by-step diagnostic pathway mapping.

Chronic Lymphocytic Leukemia

Mountain-peak structural die-cut symbolizing superiority; clean presentation of comparative Kaplan-Meier survival curves.

Moderate-to-severe AD

The VAEs feature a sleek, mobile-optimized interface that visually explains the MoA behind IL-13 inhibition at the cellular level.

CKD associated with T2D

A modern, minimalist digital interface designed for tablet use to immediately communicate cardiovascular and renal benefits.

Severe Eosinophilic Asthma and EGPA

Features a lifestyle-focused cover showing active patients, combined with data-dense interior spreads. The design uses the brand's signature magenta color palette alongside clear graphs demonstrating efficacy in reducing exacerbations and oral corticosteroid use.

nAMD & DME

This detailing aid employs a high-energy "motorcycle rider" visual metaphor to symbolize speed and sustained power ("The Gr8 future has NOW ARRIVED!"). The interior spreads feature clean infographics detailing the Dual-Trap Mechanism and extended treatment intervals

Moderate-to-severe AD

A bilingual educational guide designed for patient clarity and empowerment, paired with reassuring lifestyle imagery to emphasize rapid efficacy and improved QoL.

Congestive Heart Failure & SIADH

A highly technical yet accessible clinical detailing aid that balances evocative conceptual imagery—such as a boat navigating open water to symbolize "Restoring with Targeted Therapy".